Kendrick Lamar plays by his own rules. K-dot has premiered his latest video, for the socially empowering track “King Kunta” from his recently released album, To Pimp A Butterfly.
The video for “King Kunta,” directed by Director X, features Lamar performing in his hometown of Compton, and was filmed during The Compton Swap Meet. Lamar premiered the video on billboards in New York and Los Angeles earlier in the day, and multiple feeds were started showing clips from the video projections.
Purchase Kendrick Lamar’s incredibly influential To Pimp A Butterfly here. I also highly suggest reading this piece on Kendrick Lamar’s place in hip hop and society, via Pitchfork/Carvell Wallace.
